So what alternatives are there for people who don’t like being milked by Microsoft. They are trying to force everyone onto the rental version, Microsoft Office 365 because it generates a steady revenue stream for Microsoft.īe warned, if you have a copy of Microsoft Office previous to Office 365 installed on your machine do not un-install it unless you really mean to get rid of it completely because you won’t ever be able to re-activate it on any computer ever again, not even the one on which it was originally installed! They are trying to kill off older versions of Office. If it has already been activated then it can no longer be re-activated. So they have stopped the service to activate the license key by telephone which means that a license key which needs activation can be activated just once online. They have moved their business model over to ‘SaaS’ or ‘ Software as a Sentence‘. But now they have become even more greedy than they were previously. However Microsoft are not a small company and they have sold many copies of Office and looking at the differences between Office 2010 and Office 2013 they have done little or no development in those three years. This is what destroys many small software companies. This means that for a small company who aren’t selling very many copies the development costs are a large percentage of the profit for each copy sold but for a large company who are selling a large number of copies the development costs become tiny compared to the profit for every copy sold, particularly at the excessive prices that Microsoft charge. Software has different characteristics to normal products, the development costs are high but the production costs are low. I bought this software in September 2016 so I have had just over 18 months use out of it and now Microsoft refuse to re-activate the license key.įor many years Office has been a very profitable product for Microsoft. This was a copy of Microsoft Office Professional 2010 which I had been forced to buy after Microsoft destroyed my previous laptop with the disastrous Windows 10 upgrade. Wrong ! Microsoft have stopped re-activation of license keys for previous versions of Office software. I thought I could re-install the applications I had bought and paid for from Microsoft after all it was the same PC they had originally been installed on and I had bought a valid license key for that computer right ! The nature of these problems is not relevant to this discussion but it did necessitate what Microsoft call a ‘Reset’ of the PC. Instead, you will need to use the Mac App Store software to reinstall the program.I have recently been having problems with my laptop computer. If you purchased from the Mac App Store, you will not have a licence number. Please note, however, that we will be unable to retrieve licences for purchases made more than ten years ago (to comply with data protection regulations, our payment providers automatically delete customer information older than ten years). Simply send an email to our sales team at and we will look up your details for you. If you no longer have access to the email address you used upon purchase, don't worry. Be sure to use the appropriate form box (when in doubt, try both). As we switched licence providers on June 26th 2019, you will notice that there are two form boxes on this page: one for orders placed on or after this date, and one for orders placed before this date. If you deleted this email or do not have access to it, the first thing to do is visit our Lost Licence Recovery page, which will allow you to have your licence details sent to you immediately. If you still have the original confirmation email that was sent to you at the time of purchase, you should find your licence number there.
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